Why mend it if it ain’t broke? We did give the show that extra marketing push through the on-ground events and if need be, we will do that again sporadically, but right now, we haven’t felt the need.” “The show is doing really well for us and we haven’t found a need to tweak it in any manner. Golwalkar feels that at the moment, there’s no need. The show has so far been successful for the channel, but are there plans to boost it further? The channel’s extensive marketing campaign during the launch included live events by the actor comedian and lead of the show Kapil Sharma. This shows how people are gradually spending more time on the show. In addition to the numbers, the show has also witnessed an increase in the average time spent per viewer from 24.35 minutes per viewer (average of week 41-48) to 30.29 minutes per viewer (average of week 49-4). I will give this to the makers and writers of the show.”
Whenever there are funny anecdotes, they are mostly on the family members (Kapil Sharma’s onscreen family). We even don’t pick up on the religious or other controversial matters. We are proud that there is no objectionable content in the show. Even the celebrities who come on the show are both male and female celebs. Since it is humour sans vulgarity, it attracts a lot of co-viewing by the families. It is just a perception that the male audiences watch more of Kapil Sharma, while it is more of a family show. So in the most recent data of the eight week average from week 49-4 (of 2017), the male audience got 4.849 million Impressions, while the female audience contributed 4.025 million Impressions.Īshish Golwalkar, Senior Creative Director, Sony Entertainment Television and also the head of non-fiction on the channel, said, “The show is doing very well and I see no reason why it should not. While popular perception says that a show like TKSS is watched more by the male audiences, the female audience is not far behind if one looks at the data released by BARC India. The recent figures are at an average of 8.875 million Impressions in weeks 49-4 (week 4 of 2017). It grew further to an average of 8.851 million Impressions in weeks 33-40, moving on to an average of 8.569 million Impressions in weeks 41-48. The show has increased its viewership numbers gradually from an average of 6.499 million Impressions in weeks 17-24 (an eight week average) to an average of 7.208 million Impressions in weeks 25-32. An extensive marketing campaign delivered a viewership of 8.9 million Impressions in the debut week (week 16 of 2016). The show was launched during the Indian Premier League and was still the most watched non-fiction properties on the Hindi GECs on the weekend of April, 23 and 24 against the premier of Bajirao Mastani (Colors) and So You Think You Can Dance (&TV). When everyone thought that all content had been juiced out, Sony Entertainment Television bet on him and launched ‘The Kapil Sharma Show’ (TKSS). Comedy Nights With Kapil (CNWK) did wonders on Colors and got the whole country talking about the show. Kapil Sharma, the comedian actor who is said to have a Midas touch and some great content, has garnered viewership for the channels by hosting his shows. BARC India’s figures say the show has increased its viewership numbers gradually from an average of 6.499 million Impressions in weeks 17-24 to 8.875 million Impressions in weeks 49-4 (week 4 of 2017)īestMediaInfo Bureau | Mumbai | February 9, 2017 When everyone thought it was all over, Sony Entertainment Television bet on Kapil Sharma and launched his new show and it is doing wonders for the channel.
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